Dana Gleason founded Mystery Ranch, a company that manufactures packs and load carriage systems for military, hunting, wildland fire and mountaineering customers.
Dana has been involved in the outdoor apparel and gear community for 43 years and is considered a legend in the industry. He began creating gear for climbing, backpacking, and skiing in 1975.
In the last 15 years, Mystery Ranch discovered the need to create high quality packs for specialized customers such as military, firefighters, and rescue teams.
This week on Small Business War Stories, Dana Gleason join us from Bozeman, Montana.
Three reasons to tune in this week:
- Learn the origins behind the name Mystery Ranch.
- Learn how the company decides who to hire based on values and skill.
- Learn how Mystery Ranch began a relationship with the military that would significantly alter its business model and design strategy.
Listen to the podcast:
If you have any questions or comments about today’s episode, please leave them below.