Paulo Coelho Brandão comes from a city in Brazil called Manaus. Manaus is located in the middle of the Amazon jungle, accessible not by automobile, but only by airplane or boat.
So how did he end up in Austin, Texas?
Known by many as ‘Coelho’, Paulo is a Black Belt World Champion in Brazilian Jiu-Jitsu. Currently he runs a successful academy, Gracie Humaita in Texas.
Join us this week to talk about the community and family of Jiu-Jitsu and Paulo’s dedication to resilience and honesty.
This week on Small Business War Stories, Paulo joins us in Austin, Texas.
Three reasons to tune in this week:
- Learn about Paulo took his passion for Jiu-Jitsu and opened his first school in Manaus when he was only 19.
- Learn about how Paulo was presented with an opportunity to come to America that he could not pass up.
- Learn what type of advertising Paulo has found to be the most beneficial to his academy and how it feeds into the Gracie Humaita’s slogan, “One Team. One Family. One Legacy”
Listen to the podcast: